Stop guessing when to reach out. PipeLn AI is signal-based sales intelligence for independent consultants: it monitors your prospects around the clock, flags the moment a funding round, leadership change or hiring spree happens, and hands you a scored lead with outreach already drafted, ready for you to review and send.
“Congratulations on the Series B. Growth moments like this are usually when leadership teams reconsider their people strategy…”
Vance & Partners
New CTO hired · 1 day ago
84
“A new CTO at Vance typically signals a technology audit in the first 90 days. Here's your opening…”
Orbis Digital
Hiring surge · +12 roles · Today
77
“Twelve open roles suggests Orbis is scaling fast, and growth teams often outpace their operational infrastructure…”
The problem
Sales is hard. Especially when it isn't your day job.
Most owner-operators aren't salespeople. You started your business to do the work, not to chase it. But winning work means selling, and selling eats time you don't have.
Finding prospects
Working out who to target, then building the list one search at a time.
Getting their details
Tracking down the right person and how to reach them, before you've written a word.
Timing it right
Reaching out the week they need you is usually pure luck. A month early or late and the moment's gone.
Writing the message
Good outreach takes time, so it slides into copy and paste that nobody replies to. And every platform needs its own style: an email isn't a LinkedIn message isn't a WhatsApp.
PipeLn AI does all of this for you. It finds the prospects, watches for the right moment, and drafts the message in the right style for each channel.
You build the product. We'll build the PipeLn.
How it works
Three steps. No cold outreach.
You define who matters. We watch them. You reach out at precisely the right moment.
01
Define your ideal clients
A short AI-guided onboarding works out your ideal client profile, then PipeLn AI finds matching companies in its database. Already have a prospect list? Import any CSV. Done in under five minutes.
02
We watch. You wait.
PipeLn AI monitors funding rounds, leadership hires, hiring surges, and company news around the clock. No dashboards to check. Nothing to configure.
03
Reach out at the right moment
When a signal fires, you get a scored briefing with plain-English rationale and a personalised 6‑stage outreach plan, drafted and ready to go. You review each message and send it yourself.
Why PipeLn AI
Not more leads. Better timing.
Your existing sales time, made dramatically more productive.
PipeLn AI doesn't replace how you sell. It multiplies it. The intelligence is already there. We make sure it fires at the moment that matters.
Human-in-the-loop by design.
PipeLn AI does the research, surfaces the signal and writes the draft. You copy it into your own email, LinkedIn or WhatsApp and send it yourself. Quality stays high, the relationship stays yours, and you stay out of spam folders.
GDPR-native.
Built for the UK and EU market from day one, with data stored in the EU. Privacy by design, not bolted on afterwards.
One tool, one price.
Replaces Apollo, LinkedIn Sales Navigator and SourceWhale-style tools with a single subscription.
Who it's for
Built for consultants and freelancers who sell on relationships.
Especially if you work in tech or professional and fractional services: HR, marketing, legal, finance and similar. And for small recruitment agencies placing people in those sectors.
Independent consultants
Building pipeline alongside delivery. Never miss a signal because you were heads-down on a project.
Freelancers
Signal-based timing, not cold volume. Reach out when it's relevant, not when your pipeline runs dry.
Small recruitment agencies
Know the moment a client starts hiring or brings in new leadership, and be first through the door. PipeLn AI was born in tech recruitment.
SME owner-operators
No sales team and no spare time to track every prospect. One tool that tells you who to call and when.
How PipeLn AI came to be
Built by someone who's actually done this job.
Before co-founding Uptick Studio, Mike spent years as a technology recruiter: a sales job in everything but name. Winning clients, building pipeline and chasing leads alongside delivering the work, with no sales team behind him.
The same problems came up again and again. Guessing when to reach out. Writing outreach that got ignored. Losing track of who actually mattered in a pipeline. The tools that promised to help were built for sales teams with SDRs and time to spare, not for one person selling on relationships.
PipeLn AI is the tool Mike wanted back then. Every part of it exists because it solves a problem he has personally lived. It isn't a generic AI feature bolted onto a sales tool, or a spec sheet written by people who've never had to chase a lead. It's built by someone who's done the job it's meant to replace.
We're onboarding a small cohort of independent consultants, freelancers and SME owner-operators. Beta members get their first 30 days free. We'll ask for your honest feedback in return.
First 30 days free for beta members only. Professional plan from £99/month after beta.
PipeLn AI is signal-based sales intelligence for independent consultants, freelancers and small businesses that sell without a sales team. It watches your prospects around the clock, tells you when something happens that makes them worth contacting, such as a funding round, a leadership change or a hiring push, and drafts the outreach for you.
What problem does PipeLn AI solve?
Sales is hard, and most owner-operators aren't salespeople. Finding prospects and tracking down their details takes hours, reaching out at the right moment is usually luck, and writing good outreach is slow, so it drifts into copy and paste that nobody replies to, on top of every platform needing its own style. PipeLn AI does all of that for you: it finds the prospects, watches for the right moment and drafts the message for each channel. You build the product. We'll build the PipeLn.
What is signal-based selling?
Reaching out because something has just changed at a prospect's company, not because they happen to be next on your list. A new leader, a funding round or a burst of hiring are all moments when a company is more likely to need help, and more likely to reply. PipeLn AI's job is to spot those moments for you.
Who is PipeLn AI for?
People who sell business to business through relationships, without a sales team behind them. In particular, independent and fractional professionals in tech and professional services, such as HR, marketing, legal and finance, and small recruitment agencies placing people in those sectors. PipeLn AI grew out of Mike's years in tech recruitment, so recruiters were in mind from day one.
Who is it not for?
Businesses that sell to consumers. PipeLn AI watches companies for business signals, so if your customers are individuals there's nothing for it to monitor. It also isn't a bulk email tool. If you want to send thousands of messages a week, it's deliberately the wrong fit.
What is an ideal client profile (ICP)?
Your ideal client profile, often shortened to ICP, is a description of the businesses you're best placed to help and most likely to win: their sector, size and location, who you'd talk to there, and the moments when they tend to need someone like you, such as after raising money or hiring a new leader. You don't need one written down before you start. PipeLn AI's AI-guided onboarding works it out with you, then uses it to find and score prospects.
How does PipeLn AI find the right prospects for me?
A short AI-guided onboarding works out your ideal client profile with you, then PipeLn AI searches its database for companies that match. You can also upload a CSV of prospects from Apollo, your CRM or anywhere else. That keeps the people you already want to reach in view, and helps sharpen your profile over time.
What signals does it watch for, and how often?
Funding rounds, leadership changes, hiring activity and company news. PipeLn AI's database runs 24/7, so you hear about a signal when it happens, not at the end of the month.
How does lead scoring work?
Every prospect gets two scores. A fit score shows how closely they match your ideal client profile. A timing score shows how relevant they are right now, based on live signals. A combined score brings the two together so you know who to prioritise. Fit stays fairly steady, while timing moves with real events, which is exactly why PipeLn AI keeps watching and alerts you when it changes.
What is the 6-stage outreach plan?
When a prospect is worth contacting, PipeLn AI drafts a personalised six-stage plan that runs over six weeks, across email, LinkedIn and phone or WhatsApp. One message rarely lands on its own. A considered sequence across channels gives you several chances to be noticed without bombarding anyone. After the plan has run, PipeLn AI brings the prospect back for review every quarter, so good relationships don't go cold.
Does PipeLn AI send messages for me?
No, and that's deliberate. PipeLn AI drafts every message, and you copy it into your own email, LinkedIn or WhatsApp and send it yourself. That keeps the quality and tone in your hands, keeps the relationship yours, and keeps your messages out of spam folders, which is where automated sending tools tend to end up.
How is it different from Apollo or LinkedIn Sales Navigator?
Those tools give you a large database to search and leave the timing to you. PipeLn AI starts from timing: it watches the companies that matter to you, tells you when to reach out and why, and drafts what to say. It's one subscription instead of a stack of tools, built for one person selling rather than a sales team.
How much does PipeLn AI cost?
The Professional plan is £99 a month, covering 100 monitored prospects and outreach plans for 30 contacts a month. If you have a small team, get in touch about team pricing. Members of our beta programme get their first 30 days free.
Is there a free trial?
No. The free 30 days is for members of our beta programme only. Once PipeLn AI launches publicly, plans are paid from the start, with no contract for individuals and the freedom to cancel at any time.
What happens when I reach my monthly limits?
You can swap prospects in and out of your 100 at any time. For now, once you reach a limit you'll need to wait for the next month. Options to add more are on the way.
What happens when my free beta period ends?
After your first 30 days you move onto the Professional plan at £99 a month automatically, using the payment details you gave when you joined. There's no contract for individuals, so you can cancel at any time.
Is my data safe, and is PipeLn AI GDPR compliant?
PipeLn AI is built for the UK and EU market from day one, and data is stored in the EU for GDPR compliance.
Does PipeLn AI learn from my data?
Yes, that's how it gets useful. What you tell it during onboarding, and as you use it, teaches PipeLn AI who your ideal clients are and how you like to write, so the prospects it finds fit and the outreach it drafts sounds like you rather than a template.
Which AI does PipeLn AI use, and is my data used to train it?
PipeLn AI is built on Claude, from Anthropic. Under Anthropic's commercial terms, the data PipeLn AI sends to Claude isn't used to train Anthropic's models. Your data is used to personalise PipeLn AI for you, not to train the underlying AI.
Does PipeLn AI integrate with my CRM?
Not yet. We're building a CRM into PipeLn AI itself, so your prospects, signals and outreach can live in one place.
PipeLn AI is made by Uptick Studio, a Leeds and Manchester product studio. Through Build & Ship we build bespoke web and mobile apps, platforms and AI tools for growing businesses. Fixed-price scopes, senior developers, working software in weeks.